Vulnerable communities in more than 30 countries across the globe benefited from QNET’s Ramadan aid this year, the company announced. The aid was part of QNET’s Social Impact Initiative “Raise Yourself To Help Mankind” (RYTHM) to help alleviate burdens faced by vulnerable communities globally during the holy month.
Throughout the month, QNET provided food hampers, supplies for cleaning, groceries, and more essentials to pandemic-hit and underserved families across three continents. The e-commerce-powered direct-selling company joined together with its employees, its network of distributors, and local charitable organizations to distribute aid to countries in the Middle East, North and Sub Saharan Africa, and the Asia Pacific.
Ramadan is an important time for millions of Muslims worldwide who honor this month-long religious time through different acts of devotion including sincere prayers, self-reflection, selfless charity, and contributing to the community. Because of COVID-19, Ramadan looked different this year, when many friends and family usually come together at dusk. This year, because of social-distancing measures and bans on gatherings, congregating isn’t possible.
Malou Caluza, the chief executive officer of QNET was quoted as saying that poverty puts people at the risk of being infected. He added on that the community also carried the burden of economic fallout due to the pandemic. Social distancing served as a privilege for many who lived in close proximity to one another and those who live in crowded settlements. QNET wanted to spread, what little cheer and joy it could, in the holy month of Ramadan to those who needed it the most.
RYTHM Relief Efforts
QNET launched RYTHM to create a safety net for disadvantaged communities, especially after the COVID-19 pandemic exacerbated unemployment and poverty in countries including Kazakhstan, Indonesia, Tanzania, Turkey, Pakistan, Ghana and Malaysia.
In Algeria, QNET teamed up with humanitarian group Ness El Khir, and took the responsibility to distribute food packages and a number of household supplies to those who needed them. Last year, through the “Coffate El Khir” initiative, QNET provided an additional 130 food boxes to families in need.
In Bamako, Mali, QNET donated supplies and food packs to a refugee camp that houses around 2,500 refugees. After a devastating fire earlier this year displaced thousands, QNET offered donations to try to help those living in extreme poverty conditions and facing food insecurity.
In Central Asian countries like Kazakhstan, Russia, Tajikistan, and Azerbaijan, QNET employees and distributors distributed hundreds of food packs to disadvantaged families, orphanages, and social centers. In Tatarstan, Russia, QNET linked up with a local orphanage to provide food donations to the children and staff. To help celebrate Ramadan, QNET distributors went above and beyond and bought new clothes and shoes for the children.
In another relief effort, QNET partnered with a children’s boarding school in Nur-Sultan, Kazakhstan. Volunteers and QNET distributors donated cleaning supplies, air purifiers, and other essentials that the school needed. Plus, they worked with local artists to paint murals to help brighten the school, providing an enriching and entertaining activity for the children.
In Morocco, in collaboration with the non-profit Moroccan Association For Solidarity And Development (AMSED), QNET provided food baskets with supplies like dry goods and fresh local produce to help out underprivileged families.
QNET is a leading Hong Kong-based, e-commerce-based, direct-selling company. It carries an array of niches like health, wellness, and lifestyle products that enable people to lead better lives. The company’s grass-roots business model has helped create entrepreneurs in underrepresented communities in more than 100 countries globally.
The company has branches in more than 25 locations worldwide, with subsidiaries, branch offices, agency partnerships, and franchisees throughout the world. QNET is a member of the Direct Selling Association in several countries. It is also a member of the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore.
The company’s most well-known sport team associations are with the Direct Selling Partner of Manchester City Football Club and the African Club League Championships of CAF.
RYTHM Social Impact Initiative
QNET’s philosophy of RYTHM is the driving force of the company. The social impact initiative vision is to empower lives and transform communities. The foundation’s core values are built on the principles of empowerment, volunteerism, and resilience.
In the past decade, QNET has worked with multiple community programs and organizations to provide aid to vulnerable communities. Last year, during the pandemic, the company provided global relief projects to areas that were severely affected by lockdowns to help ease their burdens. For example, in Dubai and Morocco, QNET provided multiple of its HomePure air purifiers and water purification products to hospitals.
Caluza added on that they started the yearly Ramadan initiative as a promise to bring about the change they wanted to see in the world. He said that they have plans to expand their horizon and reach, and maximize their efforts, and return more to communities in the year that follows. They also hope that by staying committed to the spirit of RYTHM and continuing to give back to those in need, they can make an impactful and positive impact in the lives of many.
To learn more about QNET’s global community initiatives and programs, visit the official QNET blog or the RYTHM Foundation’s website.