Link building is becoming an essential component of all businesses that rely on their website. The most critical question that comes up while discussing your link building campaign is whether to go for an in-house or outsource your link building campaign. Read through this article to know the various advantages and disadvantages of an in-house and outsourced link building campaign and when you should go for either.
In-house link building campaign
An in-house link building campaign refers to the act of recruiting your own employees without the aid of a third party and running link building operations within your organization. It is also referred to as insourcing, where you train your own employees to undertake the activities that must otherwise be outsourced.
When should you go for an in-house link building campaign?
You should go for an in-house link building campaign when:
- You are concerned about losing money.
- You feel that there are no returns on investment in outsourcing.
- You have extremely stringent conditions, and an agency cannot meet them.
- You think that hiring an in-house link building team rather than outsourcing link building reduces your company’s financial risks.
- You do not have a good SEO plan and are simply looking to build some links.
- You are too preoccupied to provide feedback or have frequent communication with the link building agency.
- You have had a negative experience with outsourcing in the past.
Benefits of an in-house link building campaign
- When you employ an in-house link building expert, you have control over your own link building strategies.
- Your employee is more connected to your team, and you have a greater influence on their strategy.
- When it comes to generating viable business ideas, you can build a sense of enthusiasm by including everyone in the process.
- You most likely already have a connection with the link building employee and will be able to quickly collaborate and get results from them.
Disadvantages of an in-house link building campaign
- As link building typically requires a lot of time and resources, an in-house employee may not prioritize it.
- When you employ an internal link building personnel, you are restricted to the skills that your internal employee currently possesses.
- In-house personnel might get restricted to only the field they are working in and suffer from knowledge decay. This occurs when their work becomes so specialized that it eliminates outside learning.
Outsourcing link building campaign
An outsourcing link building campaign is the act of collaborating with a third-party service to obtain the link building services you require for your organization. This is a popular approach in the link building sector. Working with an outsource link building service has several advantages compared to an in-house link building campaign.
This article by Outreachbee.com offers some valuable tips for your link building campaign: Best link building campaign tips every blogger needs to know.
When should you outsource your link building campaign?
You should outsource your link building campaign when:
- Employing an expert in-house link builder does not fit your budget.
- You need to increase your existing link-building activities but do not know where to start.
- You require links that would take you a long time to obtain on your own. Typically, an SEO outsourcing agency already has a tried-and-true link building approach for obtaining links faster.
- You need assistance in training your employees on the proper approach to building links. The link building agencies already have a cast community of associates.
Benefits of outsourcing your link building campaign
- Outsourcing link building relieves you of the most time-consuming and labor-intensive aspects, allowing you to focus on more important things.
- A link building agency has a large pool of resources that it can tap on to meet deadlines or make a strategic shift.
- In the long term, it saves you money and the high cost of employing an individual and the required software.
- Link building professionals will have the necessary experience and knowledge to obtain links from suitable, authoritative websites.
Disadvantages of outsourcing your link building campaign
- When you outsource link building campaigns, they are created by outsiders, due to which you cannot engage in every step of the process. This may give you the impression that you have lost control.
- Link building agencies with a lack of transparency may impose hidden costs, claim results they cannot achieve, or fail to give you updates.
- Outsourcing your link building to an irresponsible or inexperienced agency might do more harm to your site’s ranking than doing nothing at all.
So, what is the best? In-house or outsourcing your link building campaign management? There is no correct answer. It is totally up to you and your company’s requirements to choose either in-house or outsourcing your link building campaign. Both outsourcing and managing in-house link building campaigns have their own pros and cons.
While one approach might suit an organization, it may not suit your organization. Therefore, it is important that you weigh their pros and cons before finalizing one.