All of the technology that we have gained as a society has caused a large disruption in the way we live. It has improved our overall quality of life and has forced many industries to adapt to it, one field that was deeply affected is marketing. It was not too long ago that marketing consisted of printing pieces in the press or advertisements like fliers and billboards. The Imperium Group is a global PR company, and one of the top pr firms in Dallas, that works with its clients to improve their clients’ reputation by using modern marketing tactics. They recognize that the only way for any organization to thrive is for them to gain as much internet coverage as possible, but there are so many ways of going about this that it can get overwhelming. There are many tactics that the Imperium Group has learned over time but they have decided to take some of the most effective ones and list them down below. Imperium Group also specializes in Google Knowledge Panels.
Paid Partnership
Before the invention of modern social media platforms, if you wanted to attract attention to an ad you would need to pay for a prime time slot on a popular network. Social media has changed the way we do things since a single person can attract the attention of tens to hundreds of millions of people. Not only are social media influencers attracting people in massive numbers but they create a much bigger impact since their followers truly care about what they have to say in their posts or social media stories. Instead of paying for an ad on TV, companies are teaming up with social media influencers so that they can post reviews or pictures with the product that they sent them to test out. Most major social media platforms provide services so that businesses can easily connect with top social media influencers. Once the public figure gets the idea and concept they execute it so that the organization has the perfect advertisement that fits their needs.
Viral Advertising
This form of advertising takes advantage of how effective social media is at circulating an image or video and causing it to become viral. Through this process, an organization would need to make a well-made advertisement in the form of a photo or video. The content that they create needs to be attention-grabbing and very unique or else it will be disregarded by many others on the internet. This process is highly effective but not completely guaranteed, it may take you a couple of times to produce the right content. Once you are able to successfully create a piece of content that goes viral it is important to take note of the creative process that you used so you can create more viral content.
Create a relationship with the media
There are many different media providers who have different views on the topics they are reporting which may cause the topic to be altered or skewed. By forming a relationship with any major media outlet or even just a particular reporter, you are setting yourself up for a successful future. This is no easy task and will take lots of persistence but once you have created such a connection you will be able to take advantage of many benefits that come with it. The media outlet that you have formed a connection with may provide you with support in the future as well as ignore any harmful rumors and refrain from reporting stories that may purposefully harm your reputation.
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Public commentary on relevant matters
When an event occurs in the world there are usually at least two or more opinions from many different people which causes there to be controversy as to who has the correct opinion. Commenting on a recent event is very important for your reputation since a unique and reasonable viewpoint can get you lots of positive exposure, while the wrong viewpoint can completely ruin the way the public perceives you. By publicly commenting on current issues you are gaining attention the attention of anyone else who is involved in the same issue and you will more than likely find yourself in an article from a major media outlet
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PR Platforms
There are many different Public Relations platforms that serve to make media coverage less complex and more efficient. These platforms are able to help their clients get featured on Forbes and other major media outlets, this increase in media coverage can help just about anybody. The Imperium Group is one of these platforms, they are able to get their clients major media exposure. Many people or organizations are not able to handle their own marketing so rather than hire a full-time employee they are able to simply reach out to a PR platform or agency that is able to provide them with extensive marketing tools and services.
Association with COVID-19
There is no doubt that the most popular topic in the world is COVID-19, This virus has been affecting people all over the world in ways that we could have never imagined. There are many views and opinions circulating as well as lots of confusing or false information. By releasing a public statement regarding how to properly handle this pandemic and providing accurate information, you are gaining attention from millions of people all around the world who are invested in the topic. If you are able to create a properly written statement about COVID-19, it will surely be circulated through major media outlets and you will receive large amounts of engagement.
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These select few tactics are highly effective and will gain anybody a presence in the media, but there is still much more to be done. Creating exposure is a highly complex process that can take lots of time and effort. It is a hard task but not something that anyone should turn away from or be too intimidated to try. You can make the entire thing much quicker and easier by reaching out to a firm that can use their experience to quickly and easily inflate your media exposure.
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