Digital menu boards are one of the latest buzzwords in town. They allow people to see their menu online instead of physical handouts. It is not only dynamic but also saves paper and is environmentally friendly. Circulating menus throughout the restaurant can also create moments of shortage when people are waiting for it, and they are occupied.
Luckily digital menu board software can help you remedy this hiccup. The rise of covid 19 also encouraged every restaurant to pursue virtual menus in place of physical ones. It dwindles the susceptibility of dispersing the infection.
It also looks striking and attractive. Most people are tech-savvy these days and prefer going to restaurants that enable a seamless virtual menu system. Research shows that it has also assisted in augmenting sales. It is also simpler to operate on and creates enhanced functionality.
It is also economical because if you feel like tweaking the menu, you could use a digital menu board software. They have several enticing templates with amplified aesthetics.
TIPS AND TRICKS TO CREATE BETTER MENUS
1) Use large and readable fonts
Keep your information concise and the fonts moderately sized. Typically because menu boards are small-sized, we are afraid to experiment with bigger fonts. However, nano letters are difficult to read and inhibit customer engagement.
Hence, stick to bigger fonts. Dabble with numerous fonts to check what compliments your theme and aesthetics. Also, add a display to make them look more attractive. Try numerous re-edits unless you perceive the font as easily readable and in sync with other elements. Do not get over creative with your selection.
When it comes to fonts, less is more; simplicity is the best way forward. We might get carried away with the captivating fonts, but they often prove redundant. Unless your theme supports an artsy look, esoteric fonts are a terrible idea. The best available fonts are Helvetica, Arial, Veranda, Trebuchet, and Merriweather.
2) Color selection
Colors have a significant impact on the way people perceive your menu board. They must align with the brand identity and should not get short-handed or overdone. You could refer to the internet for creative ideas or hire a graphic designer. Pick our references that inspire you. Complementary colors are the safest choice because the color contrast is ideal for menu boards.
3) Design stationary menus
While watching animated menus can be fun for a second, it feels pesky later on. It can be a nightmare to read through it and keep up. Imagine trying to decide what you wish to eat and having cartoons or moving pictures thrown in your face. It can be off-putting and frustrating. Hence, create an ingenious yet classic menu. Being newfangled isn’t always a good thing.
4) Add pictures
The most significant way for a customer to draw a frame of reference is to use pictures for their corresponding order. If you see a juicy burger dripping with mayonnaise and beef, you might feel attracted to it and even order it. Every restaurant must invest in appealing food photography to lure more people in and multiply their profits. Try not to clutter the menu and upload the images at a moderate size.
These are some tricks and tips available for people who are new to the world of digital menu boards.