Though branding may seem a thing of the digital age, it was always there when it comes to bringing performing arts to the contemporary world. Building a brand surrounding your music is essential as it conveys what your music is like to all your fans out there. Branding will help in attracting fans to your music company.
According to an article published in Forbes, you need to create an exceptional value proposition for your brand. It means offering what matters most for your existing and potential customers.
Choose one or two colors
Your goal is to make your brand stand out and so, pick out two key colors that relate to your music business. It could be related to your logo color, social media creatives, or posters of new music releases. To make your mark in the music industry, avoid colors like white and black. These two shades fail to create much impact when it comes to music, especially if you want to differentiate your music brand from the rest.
Choose a suitable name
When you have a music company to run, naming it is extremely essential. You can use words or phrases that resonate with your music business. How about some witty name to make your audience smile? You may even name your business based on any specific music type or part of a popular song. Include that name in your brand to create a buzz. And if you have a music store, choose a name that engages your customers but is simple to articulate and spell. In other words, research music name ideas to get what you want to brand your type of music.
Explain how you like your customers to feel
What’s the brand message you want to communicate with your music business? Be it a new music launch, stage performance, colors, symbols, or giving away freebies, incorporate whatever makes sense for your music brand.
Your music brand and kind of songs should make your audience feel inspired and empowered. They should feel that your business understands them and doesn’t want to leave them alone. Your music should make your customers and fans feel joyful and elated. If you’re not doing this, it’s high time to try this activity of writing a mission or value statement. It will help create a great impact on your customers when it comes to your music business.
You love writing lyrics and singing before your audience; however, this activity is more about your customers and how they feel.
Choose a symbol
You can use a symbol for your music business in all videos, artwork, and social media posts. Make sure the symbol is relevant to a song or album you create. For example, if you are into country music, look for something bucolic and carefree. A little research on this will help.
Creating a powerful brand around your music business calls for a lot of research, hard work, and time! It doesn’t happen overnight. Even naming your music company requires much brainstorming.