But how do you identify the right TikTok influencers with whom to collaborate? It’s not enough to just pick the first one that you find. You need to do more research before you choose the spokesperson that will best suit your campaign.
For more tips on how to find TikTok Influencers, keep reading. You could search on TikTok for these tips. But, it’s better to sign up to an influencer marketing platform as this will allow you more flexibility and fluidity in your search.
1. Find influencers in your industry or niche
What’s your brand about? Are you a fashion label? A sports equipment company? Do you own a spa? There’s an influencer available for every case.
You can find influencers within the same industry by creating a list with keywords related to your field. You can then search for them using TikTok, or an influencer marketing platform. Make sure your list is broad, and include synonyms. If you’re a cosmetics label, for example, you’ll want to search for makeup, cosmetics, beauty, etc.
An influencer marketing platform looking for TikTokers who are interested in makeup.
2. Find influencers within a specific geographical area
Which area do you wish your campaign to be held? You should think about the areas where your brand is already present, which areas you might like to attract attention, and whether there are any restrictions on geography.
You can then plug in your locations to the filters on a search platform. It’s easy! See the image below to see an example of a location filter on an influencer marketing platform.
You will have a harder time finding influencers who are located in your area if you use TikTok to search. While you can search for hashtags that describe a location, these aren’t always reliable. Many influencers use them when they talk about a particular country, but not because they’re necessarily there.
3. Find influencers that have high engagement rates
Engagement rate shows how connected an influencer is to their followers. An influencer’s followers are more likely to interact with the content they share when they trust the influencer and believe in their opinions.
In just a few mouse clicks, an influencer marketing platform will allow you to locate influencers that have a specific engagement level. You can use the engagement filter to specify the range that you are looking for. The program will only return profiles with the matching criteria. This search cannot be done on TikTok alone.
An influencer’s following, location, and type can all impact their average engagement rates. Look into benchmarks to compare influencers. TikTok benchmarks are not the same as Instagram ones. It is also incorrect to assume that celebrity, micro, and KOL influencers will all have similar engagement rates.
4. You should find someone with an average number of views that syncs with your goals
While engagement is great, it’s important to ensure that the videos of influencers are being seen by a decently large audience before you make any investment in collaborations with them. The average view count for a video can be used to estimate the number of people who will view it.
A video may not be engaging for everyone who views it. Although engagement is the best, it is also important to monitor views, especially when you are running branding campaigns. If your goal is to get your brand in front of as many eyes as possible, you might want to prioritize average views over engagement rate.
A filter can be used to search for influencers on an influencer-marketing platform. TikTok will allow you to find influencers, then analyze their content to determine an average.
5. Make sure they align to your mission and values
When looking for influencers it is important to consider more than the metrics. Style, tone and values are just as important. Find out if there are things the influencer shares with your brand. It is important that collaboration comes across as authentic, and being in sync with the influencer will help this happen.
- Is the aesthetic style of this influencer similar to mine?
- Is their voice appropriate for my message?
- Are they able to uphold the same values of my brand?
- Is there any reason for you to believe the influencer won’t be brand safe?
A platform that promotes influencers on TikTok makes it much easier to find them. To use the service, you must subscribe. However, you will be able to gain a lot of new search capabilities and save a lot of time. Be sure to verify their engagement rate, other metrics, as well as the alignment with your brand’s goals, no matter how you find influencers.