Are you on the hunt for ways to upgrade your product packaging? Do you want to stand out from your competitors and offer your customers the best possible brand experience? Or maybe you are just starting out and looking for cost-effective ways to brand your business?
No matter why you want to improve or elevate your packaging, we are here to help you with something you might not have come across yet: custom vinyl stickers.
Custom stickers are a great way to add value to your brand while sticking to a budget and remaining flexible. With stickers, there are no limits to your creativity and a quick search for your printer of choice will reveal a huge range of materials and shape to choose from.
Does that sound good? Then let us have a look at the many ways you can use stickers to upgrade your packaging.
1. Use logo stickers
Using stickers is an incredibly cost-effective and convenient way to brand your product’s packaging. Custom stickers allow you to get your logo printed the right way, exactly how you want it.
All you then have to do is apply your stickers. The beauty of doing this in-house, is that you are in complete control of this process. On top of that, using stickers to brand your products also means that you can bulk-buy plain packaging materials, which can save you a lot of money in the long run.
A simple logo sticker can go a long way and create a coherent post-purchase experience for your customers during which you can constantly reinforce the premium quality of your product and the high-quality service you are offering.
2. Add a lovely message
The importance of unique product packaging is not new. But since unboxing videos have become a viral trend, packaging has received increased attention.
While you do not want to go overboard on this, there are tiny things you can add to not only create a beautiful experience, but forge positive associations between your customers and your brand.
A simple, well-meaning message printed on a die-cut label as the first thing your customers see when they receive their order or open the shopping bag can achieve this for you. The image below is a great example of that and shows that you can even use your stickers to seal your shipping boxes.
3. Customize your address labels
On top of that, you can spend some extra time on creating your customers’ address labels. This does not mean that you have to handwrite every single address, but instead of the usual impersonal white labels, you can create customized and branded versions.
Especially e-commerce businesses can benefit from this tip. Your customers are very likely to receive multiple orders in a month, and you want to make sure your parcel, box or envelope stands out from the numerous other boxes received.
This communicates that you are willing to go the extra mile for your customers and care about the entire experience with your brand – all for the price of a sticker.
4. Try seasonal packaging
The big advantage of using stickers is that you can quickly switch things up or run a temporary campaign with little planning. This makes seasonal packaging a real possibility.
Seasonal packaging stickers can be super easy to get and apply. You can simply go for pumpkins or snowflakes and get sticking. This little surprise will not only stick with your customers but also increases the shareability of your product packaging, making it more likely for your brand to end up in numerous Instagram stories or posts.
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You can find your perfect material to really make your packaging stand out, ranging from glitter and fluorescent to holographic labels, which you can find right here.
And there you are, four ways you can use custom stickers to elevate your packaging design. We hope you love these ideas and are ready to give stickers a try. Should you have any questions or would like to share your experience, please leave us a comment below.
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