A marketing research agency performs and analyses personalised market research in place of your business. Australia has many top market research firms offering these services.
Having this kind of company can assure you get the data you need to develop strategic decisions based on reliable evidence.
An Australian market research agency will ensure that you’ll comply with the current legislation for data protection.
They will also take charge of the feedback you get, and the deductions are entirely objective, which is hard to achieve when a business owner does their research on products and business.
How to choose the right market research agency for your business?
Find a Market Research Firm
Your trade organisation or business contacts may suggest market research groups with industrial knowledge and experience working with small companies.
Associations can give information to the members, and you can also search from online and local directories.
If you are utilising an unaccredited consultant, it is better to check whether they have the capabilities you need for market research.
Marketing research specialists can usually do related research, like for instance, the advertising agency must be able to research advertising effectiveness.
Joined marketing consultancies offer a wide array of marketing services like market research.
Take a Shortlist Of Market Research Firms
Some agencies focus on a specific research type like quantitative research, qualitative research, online surveys, or a particular industry.
In contrast, others specialise in marketing research or brand research as part of a more comprehensive service offered by marketing consultancy firms.
As long as you know your personal research needs, a quick check of each agency’s offerings will let you eliminate the unsuitable ones.
Smaller businesses are likely to find smaller agencies capable of getting valuable insights from a tight budget.
Unless you know the type of research your company needs, you may opt to work with a company that provides a wider choice of market research services than a specialist who offers only a particular research type of service.
Choose The Right Market Research Agency
You must come up with a brief to distribute to the shortlisted market researchers, explaining your company background, your target market, and the goal you want to achieve.
You may ask each market research firm to give you a short proposal, place out the kind of research they would recommend, their costs and timelines, and attach examples of their previous projects.
You will most likely want to get in touch with agencies with the most promising pitches to be familiar with who they are and know if you can get on well together.
It may not cost casting your net too broadly. Some market research companies may ask for an upfront fee for writing an application if you have over three companies to propose.
Be cautious in comparing various market research companies based on price alone. Some may undermine the usefulness and accuracy of results. Yet, choose an Australian market research agency that knows what you need to know and has displayed that they know how to get the data you need inside your budget.