It is important to keep up with the latest trends in public relations (PR). People who are involved in a PR company, or who use PR strategies for their business, need to stay up-to-date on the ever-changing nature of this industry. By employing the latest trends in PR, one can increase the visibility of a brand as well as promote positive perceptions of the company.
Check out some of the PR trends for 2022 that will be helpful for you in developing your campaigns.
Pitching tailored to each individual
Would you like to establish a working relationship with journalists in your field?
There is no reason for you to continue sending mass emails in 2022. The fact is that journalists receive many pitches every day. It is possible to cut through the noise if you want to pitch stories about your business to them by sending them a personalized email.
Stand out from the crowd with talent acquisition
Today, talent acquisition is also a source of stories worth sharing. Sharing those kinds of stories is a great way to stay relevant and engaged in your industry.
It allows you to draw public attention with stories about talent acquisition, as well as demonstrate your intent to become the best in your industry. Besides, as stated by a content marketing agency Singapore, newsworthy content can elevate your brand image.
The most recent example of when a talent acquisition generated so much media coverage was when Chanel hired Leena Nair. A former executive at Unilever, she now runs one of the world’s largest luxury goods companies. Many stories circulated online and in print after Chanel announced the acquisition.
Partner up with influencers
Keeping influencers at the forefront of your PR strategy is one of the keys to successful PR.
Word-of-mouth marketing plays an important role in customers’ purchasing decisions. That is why PR strategies need to shift to influencer marketing. For instance, if you run a technology company, it would be a good idea to ask your technology PR agency to find suitable influencers to be an advocate for your business.
This begs the question: why do you need to employ influencers for your PR strategies?
This is because influencers are trustworthy in the eyes of their audiences. As a result, if you choose the right influencers, you can generate more attention from the correct audience for your brand, product, or service.
Apart from that, a strategic approach that focuses less on the masses of people and more on a targeted audience can do wonders for your business.
Embrace diversity
The study, conducted by McKinsey, found that the public is more likely to spend more on a brand if it embraces diversity. You need to know if you plan on taking such a stance, that consumers expect companies to be authentic if they want to be seen as diversity-minded. There are a number of brands leading the way in this regard that you can learn from including Ben & Jerry’s, Nike, and Airbnb.
These are some of the PR trends for 2022 you need to know. Staying on top of the trends will be advantageous for your company. Trends are a fast-moving subject that may require extra time and effort to analyze and understand. For this reason, hiring a PR company to help your PR strategies would be a good idea for your business.
